Account based Marketing
Account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers. In other words, Account based marketing is a business marketing strategy that concentrates resources on a set of target accounts within a market.
Account based marketing is an increasingly popular approach for B2B companies that target larger accounts. ABM strategy can help improve marketing ROI, drive attributed revenue, generate more conversions and qualified leads, and align sales with marketing