Graphic design is also known as communication design. Graphic designers are visual communicators, who create visual concepts by hand or by using computer software. They communicate ideas to inspire, inform, or captivate consumers through both physical and virtual art forms that include images, words, or graphics.
The end goal of graphic designers is to make the organizations that hire them recognizable and prominent. By using a variety of media they communicate a particular idea or identity to be used in advertising and promotions. These media include fonts, shapes, colors, images, print design, photography, animation, logos, and billboards. Graphic designers often collaborate on projects with artists, multimedia animators, and other creative professionals.
So, every graphic designer is a visual-thinking problem solver and communicator. Every graphic designer is charged with the task of solving specific communication challenges and achieving specific creative outcomes. But this does not fully answer the question, What is a graphic designer? Why? Because, depending on your role as a graphic designer, you may be:
A Creative Director You manage a creative team that creates visuals for product branding, advertising campaigns, etc.
An Art Director You manage and coordinate between production artists and illustrators to make sure projects are completed on time and to the client’s satisfaction.
An Art Production Manager You manage the production aspect of art generation and creation, with a focus on improving efficiency and lowering costs.
A Package Designer You create and design packaging for marketing and/or products in terms of both design and physical construction.
A Brand Identity Developer You develop brand identities for various organizations.
A Visual Image Developer You create images and designs through 3D modeling, photography, and image editing.
A Visual Journalist Among other things, you create informational graphics known as infographics. This can be for print or digital application.
A Broadcast Designer You create visual designs and electronic media to be used in television productions.
A Logo Designer You create the visual expression of the organization’s key message or value. This is also a key aspect of brand identity – though in identity design, you carry the logo and design identity forward for all branding materials.
An Interface Designer You develop graphical user interfaces and usually work for web development companies.
A Web Designer You create graphics, layouts, and pages for websites.
A Multimedia Developer You apply graphic design skills to sound and/or motion.
A Content Developer You create written, graphical, video, sound, or other multimedia content depending on your brief.