Search Engine Optimization
Search engine optimization consists of two processes. The first is getting a website configured so a search engine like Google can index it correctly and the second is making sure your website is in the top search results when someone Googles your products or brand names. Google uses links to find websites. In order to rank websites, one of the big drivers is the number of websites and pages that link to your website. SEO is all about increasing the probability that Google will put your site within the top ten when people search on a phrase. The benefits of implementing SEO for your business are: by improving SEO, you can work to expand your visibility on the search engines which helps you reach and engage more potential customers.
By creating more engaging & effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
By adjusting your website & content for greater visibility & readability, you help give your SEO meaning when you know you could be on top ranking.