Social Media Marketing

Social media is the shift of people’s attention on the online platforms where people share, discover & read information & gain knowledge. Social media marketing can be simply defined as the use of social media channels to promote a company and its products in order to achieve your marketing & branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement. Social media marketing is important to connect with your audience to build your brand, increase sales, and drive website traffic.

The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube & so on. Good marketing on social media can bring great success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing has enabled the business to take the feedback, comments & suggestions from their customers through blogs, pictures & ratings & improve their product & services so that customers’ needs could be addressed in a more proactive manner.